Even though Warner Bros. Discovery finds itself at the precipice, David Zaslav's earnings have only increased as he continues ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

DCU fans received a major update a few days ago because of a Warner Bros. Discovery Q1 Earnings call. In that call, WBD CEO ...

Eli Craig's 2010 horror comedy Tucker & Dale vs. Evil wasn't a huge hit at the box office, but it went on to have a long life as a modern cult classic. A bunch ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...