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LA28 to allow venue naming rights in 1st for Olympics

LA28 to allow venue naming rights in first for Olympics; Comcast, Honda debut deals

Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as inaugural partners in a move aimed at boosting commercial revenues.

Yahoo Sports on MSN · 12h

LA28 making Olympics history with first sale of venue naming rights for Games

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history.

NBC Sports on MSN · 15h

LA28 opens first venue naming rights program in Olympic, Paralympic history

The 2028 Los Angeles Olympics and Paralympics will have the first competition venue naming rights program in Games history. The first venues to carry naming rights were announced Thursday: the Comcast Squash Center at Universal Studios, which will host the new Olympic event of squash, and the Honda Center, which will host indoor volleyball.

1don MSN

IOC sports director reveals reason behind major LA28 switch

Pierre Ducrey has outlined how swimming, and a huge audience inside the stadium, has afforded an ‘opportunity’ to provide a ...

LA28's Wasserman says Trump-led task force shows government commitment

Wasserman called the move "business as usual," noting Al Gore led a similar task force for the 1996 Atlanta Games.

LA28 Sport Climbing Event to Separate Three Climbing Disciplines

The Los Angeles 2028 Summer Olympics are going to look a bit different for climbers this year, and for good reason. At the Paris 2024 Games, climbing events inc ...

Autodesk, AI and me: Dara Treseder on life as B2B’s MVP

Autodesk’s CMO has Olympic-sized ambitions – literally. Dara Treseder talks LA28, AI and why taking calculated risks is the ...

2don MSNOpinion

Stop trash-talking the LA28 Games

Now is not the time for Olympics doom and gloom. Los Angeles has proved its unique ability to do this very difficult thing ...

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