Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Cooper Flagg receives a stark reality check from his mother when it comes to future plans on purchasing a car.

Before the draft even began, Cooper Flagg had already earned the spotlight. The post Cooper Flagg’s Mother Makes Emotional ...

Cooper Flagg's selection as the top NBA draft pick by the Dallas Mavericks has ignited immense pride in his hometown of ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Cooper Flagg’s rookie contract with the Mavericks is more than a paycheck—it’s a statement of trust and high expectations, ...

If those numbers are true, then Flagg will have made more money last year than he will on his rookie salary in the NBA. Flagg ...