Long before he steps his foot on an NBA court, Airious "Ace" Bailey is making ridiculous money in college basketball. The ...

The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit on Friday against the University of Miami ...

The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit Friday against the University of Miami alleging it knowingly induced one of the Badgers’ football players to abandon ...

We take a look at the top eight NIL valuations coming into 2025 according to On3. Where do Ohio State players land?

Bill Paulos is happy there will be more oversight, that the House v. NCAA settlement demands more scrutiny of name, image and ...

Cooper Flagg is one of the most talked-about young basketball players in the United States. As he prepares to begin his ...

It’s been nine years since Mike Bradbury joined UNM Women’s Basketball, and in that time, he’s definitely had to make some ...

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

Four-star USC Target 'Happy' With NIL Packaged Offered to Him, Insider Says originally appeared on Athlon Sports. USC is ...

Reggie Calhoun Jr. opines on how mothers can't be agents for athletes, flying in the face of Lamar Jackson and Jayden Daniels ...

With a $10K donation and a heartfelt children’s book, Oregon quarterback Dante Moore is using his NIL money to inspire the ...