Ruya created the AI film in partnership with Acorn Strategy to highlight ease, speed and simplicity for UAE SMEs.

Mejecaze brings over two decades of international luxury hospitality experience, having held senior leadership roles across Europe, the Middle East, the Caribbean, the UK and the US. Most recently, he ...

Rasha Abushamaa shares how AI Overviews and zero-click search are reshaping MENA SEO, with strategies for brands and publishers to adapt. Until recently, optimising for top-of-funnel search queries ...

Aisle layouts, loyalty schemes, and influencer reviews may not immediately seem connected – but in the UAE’s hypermarkets, they all shape how shoppers browse, decide, and spend. A recent study ...

For many people in Egypt, music is part of the daily routine – whether you’re on the move, waiting your turn, or trying to tune out the noise. But when mobile data runs low, even listening to your ...

As part of efforts to sustain visitor engagement through the hotter months, Visit Jebel Jais launched PEAK HEAT, a wellness-centred activation designed to reframe how UAE residents approach summer.

We’re halfway through 2025, and the platforms haven’t slowed down, but smart strategy has never been more necessary. Algorithms are rewriting the rules of visibility in real time. Audience behaviour ...

Atlantis, The Palm launches “A World Away” – a global brand campaign designed to position the resort as a luxury destination for bold, experience-seeking travellers. Atlantis, The Palm unveiled A ...

Under the agreement, the Jebel Ali station will be renamed National Paints Metro Station for a 10-year period.

Catch up on all the campaigns that won a Grand Prix at the Cannes Lions Festival of Creativity this year in one place.

The new P&O Ferries campaign is grounded in the insight that emotional storytelling outperforms rational messaging — by a ...

The Jotun campaign included out-of-home billboards, social media and influencer strategy, media partnerships and a flagship ...