Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content ...

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 ...

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity ...