Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns ...

Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach.

Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the same direction, says Samsung Ads' Richard Wheeler ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

The Museum of Australian Democracy has teamed up with Independent creative agency Icon to launch a national campaign to fight fake news.

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ Two of the industry’s most outspoken men took to their opposing corners in ...

On masculinity, celebrities and the power of brand loyalty, Matty Soccio faces facts and admits that he’s a slave of the shave – an area Gillette has dominated for over a century. Wake up. Fumble with ...

Domino's Pizza Enterprises needed a solution that could deliver sophisticated marketing results with minimal effort. Enter Taguchi.