PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in ...

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

Boost Relevance: Tailor your advertising to align with specific U.S. Hispanic audience preferences and sensitivities to ensure your message lands effectively. Build Stronger Bonds: Identify and ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

This Nielsen report delivers critical data to move beyond assumptions and take immediate action:. Optimize Your Media Mix: Identify the platforms where Asian Americans are most receptive to ads today ...

Boost Relevance: Tailor your advertising to align with specific LBGTQ+ audience preferences and sensitivities to ensure your message lands effectively. Build Stronger Bonds: Identify and activate ...