Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming division has gained 22 million subscribers in the past year and is targeting ...

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...

The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising volume – a strategy it has pursued since 2022 – back to highlighting the ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...