The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery has announced it is bringing back the HBO name into its streaming service from the summer, creating ...

Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?