CMP Case Studies Case studies written by CMP’s case writers and faculty partners are focused largely on organisations operating in Asia. Original field research provides most CMP cases with privileged ...

Imagine a city that has enough information about you such that it adapts to you in real time. The city’s billboards change as you walk past, displaying advertisements based on your recent shopping ...

A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak. Pinduoduo may have just turned five years old but with a market cap of US$109 billion (as of September ...

More than half of humanity currently lives in urban areas, and the United Nations predicts that figure will reach 70 percent by 2050.

A win-win-win model for the post-pandemic business landscape. There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits ...

The Hong Kong-based cosmetics chain’s e-commerce and branding mis-steps led to its withdrawal from the island state Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail ...

Balancing traditional operations with emerging sustainability demands. Tengku Muhammad Taufik, President and Group CEO of PETRONAS, shares how the global energy company is navigating an increasingly ...

The vernacular, booty call, might carry negative connotations for some people. That’s because it refers to a social taboo: the soliciting of casual, non-committal, recreational sex. But unlike other ...

While church attendances across Europe are dipping as people embrace modernism, capitalism and secularism, more and more people in Southeast Asia are converting to Christianity. But these new converts ...

Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international ...

In order to compete in Asia Pacific’s one-stop travel market, Skyscanner reinvented itself from the inside out. The number of websites and apps offering comparative pricing for travel consumers has ...

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