全米の消費者の属性は急速に変化している。消費者がどのような人なのか、消費者特有の行動や消費者を動かすものは何なのかを知る必要があります。ニールセン・スカボローの消費者インサイトは、市場や業種を問わず ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Running a small to medium business means you need to be nimble. Make every marketing dollar count by understanding the market before you invest in media. Discover how leading brands in Southeast Asia ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Understanding how audiences tune into and experience local television is essential to reaching the right people, at the right time, with the right content. Local broadcasters and agencies need trusted ...

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen ...