Two of the world’s biggest digital platforms are reimagining what social commerce looks like - and Chemist Warehouse is among ...

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator ...

The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads.

With a £2,500 price tag on rare editions, Labubu dolls are the latest ‘it’ accessory propelled by star power and ‘kidults’ alike ...

In the fast-paced world of digital marketing, authenticity wins. Indian consumers today are smarter, more connected, and increasingly skeptical of traditional advertisements. This is where ugc ads ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand and ...