As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

However, marketing on Snapchat requires a unique approach compared to other ... timely Snaps as appropriate. Rope in Multiple Content Creators To widen possibilities, involve various staffers, ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads.

Under this program, creators will receive a competitive commission each time they refer a qualified advertiser who signs up for Snap ads. Snapchat will provide marketing resources, including approved ...

Two of the world’s biggest digital platforms are reimagining what social commerce looks like - and Chemist Warehouse is among ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.