Nieuws

How GM is trying to revive Cadillac as the quintessential American luxury car brand
The massive tech campus was built during a time when the Detroit automaker reigned supreme. It was GM’s so-called Golden Era, ...
NBC News11d
Inside GM's decadelong battle to revive Cadillac as the quintessential American luxury car brand
It was GM’s so-called Golden Era, with its luxury Cadillac brand leading the way as “the standard of the world” — before decades of U.S. market share declines amid increased competition ...
NBC New York11d
Inside GM's decade-long battle to revive Cadillac as the quintessential American luxury car brand
It was GM's so-called Golden Era, with its luxury Cadillac brand leading the way as "the standard of the world" — before decades of U.S. market share declines amid increased competition from BMW ...