Technical problems aside, the new Max offers a look similar to the old HBO Max format with important changes. At launch, HBO is the only brand among all the platforms included within Max that's ...

Was Max the same as HBO Max? Was it something new? Did your HBO subscription still work? The name change undermined years of brand equity just when Warner Bros. Discovery needed it most.

Another told the brand ... to Max. HBO Max was purple before which was unique, but Max is just gonna be blue like nearly every other one.” Some subscribers noted that they had issues simply ...

Here’s how the press announcement is finessing the flip-flop: “Returning the HBO brand into HBO Max will further drive ... someone could have foreseen the problems of a pointless rebrand.

Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is ... The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says ...

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

(Reuters) - Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming ...

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.