HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ‘Sometimes, hypothetically, before we can even get used to one dumb name, some ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer's name to create the breezily-named Max streamer, Warner Bros. Discovery ...

Was Max the same as HBO Max? Was it something new? Did your HBO subscription still work? The name change undermined years of brand equity just when Warner Bros. Discovery needed it most.

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

“So what [Warner] essentially did, removing the word or the brand tag HBO, from HBO Max, was to remove some of that element that people held positive associations of and people held positive awareness ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its past Rebrands are a crossroads moment to refresh, reset and redefine a brand’s ...

Warner Bros Discovery (WBD) is to rebrand its Max streaming platform as HBO Max ... Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.

Max is changing its name back to HBO Max two years after it originally cut those three little letters (and a lot of prestige) out of the Max streaming brand. What’s dead may never die ...

will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming platform to the name that actually makes sense. So, welcome back ...