Few would argue that Indiana Fever guard Caitlin Clark is the most popular and marketable star in the WNBA right now. Clark’s ...

Caitlin Clark's impact on Indiana basketball continues to reach unprecedented heights-so much so that it triggered an audit of the Indiana Fever's team store. According to Indiana ...

They said it won’t be much of a blockbuster NBA Finals series. The Indiana Pacers and the Oklahoma Thunder are small markets that would sell less merchandise than if, say, the New York Knicks or the ...

Tickets to the Indiana Pacers’ home NBA Finals games will go on sale later this week. In a post on X, the team confirmed that ...

An NBA Finals featuring two cities outside the top 20 in market size will be a tough sell for ESPN and ABC. But, according to ...

NBA Finals features OKC and Indiana—small-market teams built through trades, youth, and chemistry—highlighting a new era of ...

Since Caitlin Clark arrived in Indiana after being drafted by the Fever, everything seems to be going better for both basketball teams in the state. Thanks to Clark, the WNBA could ...

Indianapolis is the 25th-largest media market in the country and Oklahoma City is No. 47 — would now face each other in the ...

Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

National sports fans apparently find New York Knicks captain Jalen Brunson to be the (Wild)cat's pajamas. The Knicks are reportedly reaping the financial benefi ...