The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Die meisten Brands präsentieren sich visuell – durch Anzeigen, Banner, Logos und Verpackungen. Der Gehörsinn wird neben dem ...

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

The iconic evolution of McDonald’s 'I’m Lovin’ It' and AOL’s iconic 'You’ve Got Mail' illustrate the power of sonic branding. Even minimalist approaches, like Intel’s five-note ...

Samsung veröffentlicht neue microSD-Speicherkarten, die technisch nicht unbedingt etwas Besonderes darstellen, allerdings mit dem Branding von Segas blauem Igel „Sonic the Hedgehog“ aufwarten.

amp sound branding, says that sonic branding is “the undisputed key” for banks and fintech companies targeting the next generation of consumers in the fourth edition of its quarterly editorial ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...