The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands that have faded from public consciousness. The impact of AI As the landscape continues to evolve in ...

3. Does your rollout plan include saturation and consistency? Great sonic branding maintains consistency not just across all platforms, but for the brand’s lifetime. They evolve as the brand evolves.

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Crucially, those not prioritising this may be seeing a decrease in their brand’s marketing performance. In an intensely image-driven industry, the report also points out that none of the brands ...

These sounds are all embedded in us, and immediately make us think of the companies associated with them, and that’s all thanks to sonic branding; the process of capturing the identity and story of a ...

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...