The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The company unveiled a sonic brand identity that complements ... Verma notes that the evolution of sound in branding has shifted from jingles and music-centred approaches to broader applications ...

The new Landor agency brand identity evolution features an Amp-produced sonic DNA accompanied by a refreshed visual and motion identity. This DNA captures the essence of water across its many ...

Crucially, those not prioritising this may be seeing a decrease in their brand’s marketing performance. In an intensely image-driven industry, the report also points out that none of the brands ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

This sonic branding initiative deepens the emotional ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

Asian Paints has launched a unique sonic identity designed ... while strings symbolise evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional depth.

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...