The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Arnese refers to the collection of music a brand uses as a “playlist”. This playlist “says a lot about them, so knowing the emotions and tonality related to the music is crucial,” he says. Sonic Radar ...

testing and iterating are crucial steps in developing a sonic brand. Conducting focus groups or surveys to gather feedback from the target audience can provide valuable insights and help fine-tune the ...

Sonic branding (a.k.a. Audio Branding ... with a curated digest of the most important marketing stories and expert insights from our global team. Using music and sound to shape your brand involves ...

An inspired trip to the archives, or a grain of insight mentioned in passing by the founder ... it’s much the same when it comes to sonic branding. Sonic identities essentially formalise the way that ...

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Songtradr simplifies its brand with MassiveMusic, uniting several B2B companies for streamlined music licensing services.

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...