The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Songtradr has unified its key B2B music businesses – 7digital, Big Sync Music, Musicube and Resonance Sonic Branding – under ...

Songtradr simplifies its brand with MassiveMusic, uniting several B2B companies for streamlined music licensing services.

Bricks and Clicks offers a compelling narrative about how two industry veterans transformed a nostalgic drive-in chain into a modernized, customer-focused powerhouse.

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...

An award-winning creative director, musician, and entrepreneur, Lawler’s new business is called LAUDHAUS and is Ireland’s first and only agency that specialises in sonic branding which “harnesses the ...

Sonic Racing promises some much-needed multiplayer chaos on the Switch. Check out the details and more gaming news from ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with ...

A key new feature is M21, a first for Fiio's entry-level Androids. It enables you to connect to a USB-C supply and bypass the ...