The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?

Sonic Radar works by providing insights on a brand’s use of sounds across its digital channels, using music AI tagging technology “trained by experts to categorise music”. It presents these findings ...

Sonic branding can elevate your brand awareness as well as your revenue. Learn the ins and outs of sonic branding with your top ten questions answered.

To Dave Connolly, a composer and founder of London-based music and sound design studio Molecular Sound, it’s much the same when it comes to sonic branding. Sonic identities essentially formalise the ...

Looking forward to 2024, Bjorn Thorleifsson, head of research and insights at amp sound branding, said that in the upcoming year, major brands will seek not just bespoke projects for their major ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Close. 23 September 2021. Match brand personality to sonic branding . Brand identity & image ... Match brand ...

In today’s media-oversaturated market, setting your brand apart is vital and sonic branding can help by creating a sound and vision that is exclusive to your brand. 5 Reasons Why Sonic Branding ...

As platforms like TikTok and other social media provide free engagement, more companies are using sound to enhance their brand identity, realising that sonic branding isn’t just for fast food or ...

WPP acquires sonic branding agency Amp. Company will join Landor & Fitch’s brand design offering. by Shauna Lewis ... and supplementary insight from Campaign's Best Places to Work; Regular data-led ...