Sonic has integrated with a web3 data platform, Kaito, in a strategic move aimed at blending social media discussions with on ...

Sonic branding can elevate your brand awareness as well as your revenue. Learn the ins and outs of sonic branding with your top ten questions answered.

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

When executed with real rigor and commitment, Sonic Branding can do wonders — increasing branded attention by 8.5x and improving ad engagement by 41%. But here’s the hard truth: most Sonic Logos are ...

By Daina Todorovic, Chief Client Officer, Sixieme Son. Today’s marketer finds it harder to capture the consumer’s attention. Not surprising given that every day, people are exposed to between 6,000 ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Sonic branding cues have a powerful impact, especially with younger generations. Here, Michele Arnese (global CEO, amp sound branding) says brands need to manage their sonic identity to stand out ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?

Businesses as diverse as HR, real estate, and now even data destruction are seeing the value of sonic branding. As platforms like TikTok and other social media provide free engagement, more companies ...

01:55 – Defining sonic branding 03:48 – How has sonic branding changed over the years?06:57 – Sound across the customer journey09:14 – Sound plays a role in culture15:48 ... It’s incredibly efficient ...