Sonic has integrated with a web3 data platform, Kaito, in a strategic move aimed at blending social media discussions with on ...

Sonic branding can elevate your brand awareness as well as your revenue. ... Stay up to date with a curated digest of the most important marketing stories and expert insights from our global team.

Looking forward to 2024, Bjorn Thorleifsson, head of research and insights at amp sound branding, said that in the upcoming year, major brands will seek not just bespoke projects for their major ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?

Sonic Radar works by providing insights on a brand’s use of sounds across its digital channels, using music AI tagging technology “trained by experts to categorise music”. It presents these findings ...

In today’s media-oversaturated market, setting your brand apart is vital and sonic branding can help by creating a sound and vision that is exclusive to your brand. 5 Reasons Why Sonic Branding ...

How to create the perfect sonic branding Global digital audio ad spend increased by a staggering 57.9% in 2021 and 20% in 2022, with further growth expected in 2023 according to the IAB.

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

B2C brands have mastered sonic branding and deploy it to give them an edge — and it’s time for B2B companies to catch up. Although B2B brands have smaller budgets and need to make each point of ...

Our study offers invaluable insights into the strategic use of sonic elements in branding, helping marketers craft auditory identities that truly resonate with their audiences.” ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...