Apple Inc. is weighing raising prices for the iPhone lineup coming out later this year, the Wall Street Journal said, citing people familiar with the matter whom it didn’t identify.

Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it seem as if the hikes are

Apple is reportedly considering raising prices on its next generation of iPhones expected to be released this fall—but without pinning higher costs on tariffs.