For the first time, Meghan Markle’s lifestyle brand As Ever is exclusively sharing metrics about how the business is doing following its second product drop on June 20. Despite increasing inventory drastically—by 10 times,

Meghan Markle took to social media to share her delight as her As Ever products once again sold out in minutes. However, some fans are sceptical - with some suggesting the Duchess of Sussex is playing the 'sold out' game.

As Ever officially debuted in the market in March, following the release of Markle’s Netflix series “With Love, Meghan,” which premiered on March 4. The Duchess of Sussex also launched her podcast titled “Confessions of a Female Founder” on April 8 in partnership with Lemonada Media.