Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Eli Craig's 2010 horror comedy Tucker & Dale vs. Evil wasn't a huge hit at the box office, but it went on to have a long life as a modern cult classic. A bunch ...

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

HBO Max is reclaiming its name and trolling itself with the internet’s best memes: from Superman to The Last of Us.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...