On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her ...

US fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old ...

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed ...

Actress Sydney Sweeney’s voter registration has come to light amid the woke backlash surrounding her controversial American ...

A White House communications director blames 'cancel culture' for all the backlash, but how far did it really spread compared to the support?

American Eagle stock popped 24% Monday after Trump posted that he loved the company's jeans ad featuring Sydney Sweeney as ...

What started as a buzzy campaign starring one of Hollywood’s most in-demand actresses quickly spiraled into a sprawling cultural debate.

Doja Cat shared a TikTok video of herself repeating Sweeney’s American Eagle campaign monologue with an exaggerated accent.

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” ...

American Eagle is doubling down on a controversial advertisement campaign that recently put actress Sydney Sweeney as the ...

Discussions about the “Euphoria” star’s political ties came as she and the brand have faced scrutiny for the campaign.

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a ...