Curtis recently called out Meta CEO Mark Zuckerberg because his social media company ignored her messages to take down a fake AI-generated ad on Instagram that had been up for months.

After Jamie Lee Curtis asked Mark Zuckerberg to remove an AI ad with her for 'some bullshit that I didn't authorize' Meta pulled it down.

The Curtis incident is only the latest in the growing issue of AI being used to hijack celebrities' likenesses for various purposes. Earlier this year, award winning actor Scarlett Johansson warned about the "immediate future of humanity at large" after a deepfake video using her likeness went viral.