As Sydney Sweeney’s American Eagle ads stir backlash, Beyonce turns heads in Levi’s denim with blonde glam and jeweled jeans.

Hot off the heels of her record-breaking Cowboy Carter Tour, Beyoncé has done it again - this time swapping the red bandana ...

Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ...

Beyoncé showed off her incredible curves as she posed for a sizzling new Levi's campaign on Wednesday, just days after Sydney ...

Beyoncé's latest collab is here and it's denim on denim on denim. The musician's "Levii's Jeans" are available online now.

Fashion brand Levi’s has partnered with global icon Beyoncé to unveil the final instalment of the year-long “REIIMAGINE” ...

‘Chapter 4: The Denim Cowboy’ was created by TBWA\Chiat\Day LA and directed by Melina Matsoukas, who worked with Beyoncé on ...

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting ...

In 2022, Abercrombie & Fitch's "X" followers were 63 percent Democratic and 37 percent Republican, whereas Urban Outfitters ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Megyn Kelly blasted Beyoncé as “artificial” and “fake” after the singer was featured wearing a blonde wig and decked out in ...

The answer can be found in the title of the multi-chaptered campaign, REIIMAGINE. Levi’s and Beyoncé co-create a retake of that 1985 Launderette campaign.