As Ever officially debuted in the market in March, following the release of Markle’s Netflix series “With Love, Meghan,” which premiered on March 4. The Duchess of Sussex also launched her podcast titled “Confessions of a Female Founder” on April 8 in partnership with Lemonada Media.

What exactly Meghan Markle’s brand is represents will doubtless be a matter for sociological royal historians to dissect far into the future, but As Ever got its latest relaunch Friday. And now she is flogging booze.

For the first time, Meghan Markle’s lifestyle brand As Ever is exclusively sharing metrics about how the business is doing following its second product drop on June 20. Despite increasing inventory drastically—by 10 times,