NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet ...

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal.That included the youngest ...

NASCAR has the ability to unite. Any person from any background can turn on a TV or buy tickets to a race and enjoy the sport ...

Here are the updated points standings for NASCAR’s top three series after the 18th race weekend of 2025 at Autodromo Hermanos ...

On the latest episode of Bless Your Hardt, Dale Earnhardt Jr. said that he’s heard the NASCAR Cup Series race in Mexico City ...

One week after winning in Michigan, Denny Hamlin won’t race in Mexico City due to the recent birth of his son. The NASCAR ...

Today's NASCAR Cup Series in Mexico City will air exclusively on Prime Video. You can watch for free with a 30-day free trial to Prime Video. NASCAR is experiencing a series of firsts in today's race.