To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Welcome back on the Daily Aviation for a new documentary video about the QF-16, a standard F-16 Fighting Falcon modified into ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

Cooper Flagg Reveals New Partnership Ahead of NBA Draft originally appeared on Athlon Sports. Just hours before the NBA Draft ...

Cooper Flagg’s rookie contract with the Mavericks is more than a paycheck—it’s a statement of trust and high expectations, ...

Cooper will be important, but it'll be New Balance and Cooper Flagg, not Cooper Flagg and New Balance. "If you look at Stephen Curry and Under Armour, he's basketball for them.