Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

After getting selected by the Dallas Mavericks in the 2025 NBA Draft, Cooper Flagg has officially left New York and headed to ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

Made in USA Cooper Flagg T-Shirts, $75 at New Balance. Shop It! New Balance says, "From his earliest playing days, Cooper Flagg has always been driven by the work that's done when no one's watching.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Made in USA Cooper Flagg T-Shirts, $75 at New Balance. Shop It! New Balance says, "From his earliest playing days, Cooper Flagg has always been driven by the work that's done when no one's watching.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...