Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Cooper Flagg Turned Heads With His Outfit During Dallas Arrival originally appeared on Athlon Sports. After getting selected ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Made in USA Cooper Flagg T-Shirts, $75 at New Balance. Shop It! New Balance says, "From his earliest playing days, Cooper Flagg has always been driven by the work that's done when no one's watching.