How a pair of Star Wars Crocs and a viral group chat led LSU’s Jake Brown to score a unique NIL deal, and a championship ...

The new partnership is the latest addition to Shelomi Sanders' portfolio. With an NIL valuation of $299,000, Deion Sanders' ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big Ten Player of the Year as a junior.

Long before he steps his foot on an NBA court, Airious "Ace" Bailey is making ridiculous money in college basketball. The ...

We take a look at the top eight NIL valuations coming into 2025 according to On3. Where do Ohio State players land?

It’s been nine years since Mike Bradbury joined UNM Women’s Basketball, and in that time, he’s definitely had to make some ...

Bill Paulos is happy there will be more oversight, that the House v. NCAA settlement demands more scrutiny of name, image and ...

Four-star USC Target 'Happy' With NIL Packaged Offered to Him, Insider Says originally appeared on Athlon Sports. USC is ...

The University of Wisconsin and its NIL collective VC Connect filed a joint lawsuit Friday against the University of Miami ...

The South Carolina High School League amended its bylaws last week to explicitly prohibit student-athletes from earning ...

In 2021, the NCAA began allowing college athletes to earn money via their name, image and likeness (NIL) rights. Millions ...

South Carolina’s governing body for high school sports altered its bylaws this week to ensure it can keep functioning amid ...