Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

From pithy social posts to epic films, the best advertising showed good range this week.

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

See Alex Prager and BBH’s campaign for clothing brand F&F, Confused.com’s helium people and Lamine Yamal’s first ad for Beats.

The short-term benefits of long-term thinking.

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Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

The Cannes Palme d’Or winner also wrote the sci-fi script for ‘Last Scene’ about a man trying to prevent the extinction of TV ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.