Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Direct Message: Structured data isn’t bonus code; it’s the language that aligns machine reading with human meaning—speaking ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

This article was originally published in early 2025 and was last updated on June 12, 2025.

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.

In the lead-up to Super Bowl LIX, Poppi sent custom-branded vending machines to top influencers (Alix Earle, Jake Shane, ...