McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

The new NickWatch connected smartwatch from Watchinu will harness the popularity of global kids brand Nickelodeon.

Pre-school show Paw Patrol is among the most popular Netflix kid shows globally, along with CoComelon and Gabby's Dollhouse.

Craft Buddy’s new Disney 100 Collectible Crystal Art Sticker Album and Stickers now back in stock, following unprecedented launch demand.

Award-winning licensed toiletry specialist Kokomo has debuted a collaboration with the iconic Barbie brand across a new Health & Beauty range. The brands have collaborated on a dynamic, inclusive ...

MeteoHeroes broadcast growth continues with market reach expanding significantly with multiple sales of series one and two.

Universal Brand Development and Universal Parks & Resorts Merchandise Group have come together to form the new Universal Products & Experiences division.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

FanDrop captures Iconic Star Wars and Marvel-Inspired moments in the form of elevated collectibles depicting memorable matchups and epic battles to fuel fandoms.

The new Global Consumer Products leadership team will integrate the Consumer Products and Discovery Consumers Products divisions as one.

The Scatterbrain brand features colourful charming characters which are featured on a successful range of greeting cards on Moonpig.com.

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.