Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls with Tim Hortons, Staples’ SickKids back-to-school bus, Coegi’s new ...

In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

Release from aptn.ca Are you an experienced professional with a passion for Indigenous storytelling and community empowerment ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of ...

Despite growing resistance, a 2025 CMA report shows that inclusive leadership and diverse teams continue to outperform. Discover key findings on DEI progress, polarization, and the business case for ...

Canadian DMOs are seeing a surge in domestic travel as political tensions shift Canadians away from U.S. vacations. Discover how pride-based messaging, SEO, and real stories are fueling a homegrown ...

A heartwarming ad from Quebec’s Eastern Townships is going viral for embracing American tourists—literally. Discover how a 30-second video promoting hugs over politics is boosting bookings, bridging ...

Discover how Canadian retailer Silk & Snow partnered with veritree to let customers plant trees instead of taking a free gift: boosting loyalty, reducing costs, and planting 30,000 trees. A standout ...

Discover how leading marketers are using transparent carbon offset strategies to build trust, connect with climate-conscious consumers, and avoid greenwashing.

Discover how TikTok and Twitch are helping Canadian brands grow with AI, creators, and full-funnel tools, from search hubs to streamer sponsorships.

MiQ has officially launched Sigma, its new AI-powered platform designed to help marketers make faster, smarter media decisions. Powered by real-time data and built to simplify the complexity of ...

Canadian brands are using national identity to build trust, drive engagement, and navigate global trade shifts. Insights from 250+ marketers reveal what’s working and where we go from here.