With 15 years of experience in online marketing, Lars is a seasoned Paid and Measurement specialist. Since 2023, he has been ...

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and ...

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility ...

ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are ...

A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad ...

Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and ...

Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.