McLaren Racing has announced a multi-year partnership with Sonic the Hedgehog, naming SEGA the official gaming partner of ...

Inspired by Stitch’s original codename, Experiment 626, June 26 has become a yearly celebration of the adorable blue alien.

Amazon MGM has locked in a package for a live-action film about MGA Entertainment ‘s Bratz doll product line. Kim Kardashian ...

The 60-year-old organization takes on a new name as it continues to lead the charge in product safety, advocacy, and parent ...

Just Play has named Sara Taylor as its new Senior Vice President of Sales for the EMEA region, effective immediately. In this ...

Outright Games joins Aardman in the henhouse to bring the world of Chicken Run back to gaming for the first time in 25 years.

Jazwares is driven to make a name for itself in building toys. Following the launch of its BLDR line earlier this year, the ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

As the final season of Squid Game premieres June 27, Netflix is ramping up its global consumer products program tied to the franchise. The company unveiled a fresh lineup of licensing partners, ...

The lineup features nine collectibles from Mattel’s wealth of beloved brands, from nostalgic film favorites to scary ...

WildBrain CPLG is leveling up its licensing alliance with Hasbro. The two companies announced that WildBrain CPLG represents ...

Ron Faris has been named Senior Vice President of Global Marketing for Disney Consumer Products, a move that signals the ...