Scaling casual games today is more challenging than ever. Developers face rising user acquisition (UA) costs, creative fatigue, and difficulties reaching high-quality users across increasingly ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional ...

The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...