Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content ...

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...