Unilever’s toothpaste brand Closeup is repositioning itself as a beauty brand with a full-scale rebrand targeting Gen Z ...

K-pop sensation KAZUHA of LE SSERAFIM to be its newest ambassador. Known for her magnetic stage presence and unwavering ...

Bubble tea brand Gong Cha has launched a new GenAI-powered campaign, "Mini pearl adventures", to introduce its latest ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

As Star Wars Day swept across social media on 4 May, brands once again rushed to align with pop culture’s most enduring ...

Emirates has launched its first Emirates World retail store in Singapore, marking a strategic push to deepen customer ...

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...

The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green ...

The Singapore Tourism Board (STB) is on the hunt for a PR agency in Hong Kong. The appointed agency shall provide public ...

Asian women travellers are rewriting the rules of hospitality, with Agoda’s latest survey revealing growing demand for ...

The Gates Foundation is opening an office in Singapore. With its Singapore office, the foundation aims to expand its ...

Jollibee Group has officially launched its refreshed corporate brand identity, marking a new chapter in its global growth strategy with the unveiling of its new logo, the 'JoyMark'.