The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...