With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...

Using the psychological tool of persuasion in marketing can serve as a powerful pathway to influencing customer behavior and relationships - and increasing sales.

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Customer Behavior - Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever. Aspirationals are aggressively prioritizing discretionary ...