Reality shows dominate the airwaves (even the streamers are at it now) although we all know they're as scripted as a Beckham ...

IKEA has given its UK creative business to Ogilvy offshoot David with DDB's Alma winning multicultural, a big sector for IKEA ...

Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on ...

Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%.

Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, ...

Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages ...

Here's a new one in the mealy-mouthed vocabulary of today's management: 'sunsetting.' This is what's going to happen to WPP's ...

Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked?

"Live Life one tea at a time" is New Commercial Arts' debut line for PG Tips, the famed UK brand now owned by P/E firm CVC.

The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect ...

Simba, which calls itself a "Sleep technology company," recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White ...

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; ...